Friday, December 27, 2019

Overpopulation, Industrialization, and the Degradation of...

Overpopulation, Industrialization, and the Degradation of the Environment The overall growth of the human population in the last 2000 years has been a J-shaped growth. This can also be expressed as an exponential growth. A big question that can only be answered in time is how this population growth will slow down or stop. The planet can only handle so many humans before the effects of overpopulation send the environment into an unrecoverable tailspin of degradation. So the question is will the overall maximum human population be reached in a gradual manner with a trend resulting in an S-shaped population growth, or do we as humans need to experience some kind of catastrophic event that will let us know that the maximum capacity of†¦show more content†¦These cultures developed over time into a global system of countries and governments. The distribution of food, and for that matter wealth, has followed those countries that developed indutrial techniques fueled by the global economy. As we became ever more efficient at producing food with the domest ication of animals and development of horticulture the human population grew to meet the supply. However the fact that humans have been able to produce massive amounts of food does not mean that everyone on the planet is living healthy and well fed lives. The distribution of food has been controlled by the global economy and interaction of the governments and countries. The control of the global economy has lead to the relative prosperity of a few people, while the general population has seen a gradual increase. But there are still people that live malnurished and poor lives. In fact the largest population growth is seen in the less developed countries(Soutwick, 161), which means that the number of people living below the average standard of living is increasing. This poses the question of how we want to distribute the resources of our planet, or how we can. Do we want to have a smaller population that all lives well, or a larger population with people that dont all live comfortably ? and how is it possible to reach that goal? These questions are tooShow MoreRelatedThe Presence of Corruption in Bangladesh 1471 Words   |  6 Pagesdevelopment of the nation. Natural causes such as floods and cyclones are significant to why Bangladesh struggle to maintain economic growth. Bangladesh has to confront many problems in its environment and overpopulation. Industrialization leads to increase in pollution production leading to adverse effects in the environment. Bangladesh is strongly unstable and a corrupt nation because of its failing economy, political instability, and social problems. The development of Bangladesh is affected by deterioratingRead MoreThe Impact Of Environmentalism891 Words   |  4 Pagesas a long-lasting, and eye-catching movement globally. Environmental problems have always been a focus worldwide, and new issues keep popping up as the world develops and the economy grows. Environmental degradation is always closely tied to two main problems: overpopulation and industrialization. These two factors create an infinite connection, and the consequences of their interactions can last decades. So, we are not only dealing with the acute chaos we create in our time but also coping with theRead More Industrialization, Economics, and the Environment Essay1969 Words   |  8 PagesIndustrialization, Economics, and the Environment Human technological advancements make it possible to sustain larger and larger population by exploiting more and more natural resources. The three revolutions in human history, agricultural, industrial and green have all been answers to overpopulation. Naturally, industrialization leads to environmental degradation. The concern with Industrialization is that it is not a long term solution to human sustainability, since it operates under the premiseRead MoreWhat We Have Learned From Our Readings Provided By The Population Reference Bureau719 Words   |  3 Pagesthe reality is that development countries have help in the transition to improve life and offset human mortality. As a result we are going to mention some of the most important changes of those improvements. a. Life expectancy Thanks to industrialization and modernization in developed countries, public health initiatives and the development of new medicines has become a reality reason enough to increase life expectancy. More children survived nowadays and death rate has become lower, unfortunatelyRead MoreEnvironmental Problems Caused By Deforestation1055 Words   |  5 Pageswater and the oil spilled in the ocean. People at this time live in different types of environment that are constantly changing because humans are overusing the natural resources that the Earth provides to them. The planet is going through a lot of environmental problems. These problems affect all the living beings on Earth. Some of the examples are global warming, pollution of air, water, land, overpopulation, climate change, deforestation, etc. Our planet is facing severe environmental crises withRead More The Society of Egypt Essay1234 Words   |  5 PagesNile. Today, this region is hot and dry with the exception of the land dir ectly bordering the Nile. The climate and current weather in Cairo have a substantial impact on everyday life and society in this region. Unfortunately, because of the harsh environment of this northern African region, Cairo society as it is currently is unsustainable. The northern African Nile region was once a fertile, green, moist area of the world in post-glacial years (Lamb p90-91). Certain species existed in this areaRead MoreOverpopulation in China2791 Words   |  12 PagesOverpopulation in China Taking into consideration China’s robust economic growth over the last 20–25 years, there is little reservation that China’s has had positive impacts on the economy. Because of the increase of the Gross Domestic Product (GDP), China has saved over 400 million people from definite poverty between the years 1979 to 2005 (The State Environmental Protection Administration, 2007). Despite this economic growth in urbanization and industrialization, there have arisen major concernsRead MoreEffects Of Overpopulation On The Planet s Ecosystems2162 Words   |  9 PagesAdvancements in science such as medications and vaccines have caused birth rates to surpass mortality rates resulting in overpopulation. According to Population Paradox, an academic article by Mairi Macleod, an evolutionary biologist,â€Å"It took until 1800 for our numbers to reach 1 billion. Now the human population exceeds 7 billion and is set to reach 10 billion by 2085† (Macleod). Overpopulatio n is having detrimental effects on the planet s ecosystems, which was discussed in the provided stimulus, The StruggleRead MorePopulation Control. Overpopulation Is Defined As The â€Å"Condition1482 Words   |  6 PagesPopulation Control Overpopulation is defined as the â€Å"condition of having a population so dense as to cause environmental deterioration, an impaired quality of life, or a population crash† (Merriam-Webster). A similar way to think of this is if there are 10 people in a small elevator, it is going to feel congested and cramped. The people will be uncomfortable and they won’t be content with the current situation. This would be an impaired quality of life. If this is related to the environmental termRead MoreEnvironmental Issues And Is The Bright Future Possible?2009 Words   |  9 Pagesthe role of state in any of these problems, what is our role, how we can help, our can we? Is not it too late to make a change in this situation. Most of the unique resources of the planet are gone forever. Maybe the most important factor is the overpopulation, which effects are quite severe. The depletion of resources is the first one of these effects. There is a limited amount of water and food, whi ch the Earth produces is starting to fall short of the current needs. The growing number of people on

Thursday, December 19, 2019

Public Health And Health Promotion Issues - 2662 Words

foundations, with the exception of Beattie’s (1991) framework, which enables an explicit analysis of power and control in the context of the nurse-patient relationship (Naidoo and Wills, 2000) Public health is a pro-active field of medicine that is concerned primarily with improving the health of populations rather than just the health of individuals. The challenge of maintaining the health of populations is the responsibility of health care professionals and the optimal use of available resources can assure overall improvement in health promotion within a population. This essay will explore and critically analyse a practice-based scenario introduced in the module analysing specific public health and health promotion issues. The scenario chosen is of Mary, who has been diagnosed with tuberculosis. This paper will assess how the health needs assessment is structured by using epidemiology, exploring the limitations which highlights the public health concern and explore the wider determinants of health associated to the scenario. This will then link to the public health agenda including environmental, demographic, social and political drivers which influence policy making. It will then apply health promotion models and approaches to nursing and public health beliefs including motivational interviewing and the role of the nurse in supporting behaviour change. This will address the impact of policy on the nursing role and function including multidisciplinary team, interShow MoreRelatedRole Of A Public Health Nurse963 Words   |  4 PagesContributions Role of Public Health Nurses The role of a public health nurse encompasses a vast amount of responsibilities. As a basis for practice, public health nurses must adhere to the code of ethics. The code of ethics, developed by Sir William David Ross in the 1940s, is a set of four principles. These principles include autonomy, nonmaleficence, beneficence, and justice (Ivanov, 2013). By incorporating these four main principles into practice, public health nurses can better protect andRead MoreHIV/STD: Health Promotion Strategies Essay947 Words   |  4 PagesThe World Health Organization defines Health promotion as â€Å" the process of enabling people to increase control over their health and its determinants, and thereby improve their health participants.† Contemporary health professionals such as nurse practitioners, nurses, and doctors inform and demonstrate ways on caring for the self. The contemporary view of health promotion is an individual driven prevention assisted by health care professiona ls. This new style of health promotion lets patientsRead MoreGordons Health Assessment1070 Words   |  5 Pageslifestyles and health outcomes`According to the American Journal of Health promotion Health Promotion â€Å"Health Promotion is the science and the art of helping people change their lifestyles to move toward an optimal health.† From my point of view it is also the process enabling people to take action in taking control over their health through educational and environmental support of others. Others believe Health promotion encompasses principles of addressing broad determinants of health by means ofRead MoreHealth Promotion in Nursing Care Essays1015 Words   |  5 PagesHealth Promotion in Nursing Care Margaret Brzoza Lauer Grand Canyon University: NRS 429v October 16, 2011 Health Promotion in Nursing Care The three levels of health promotion and prevention are primary, secondary, and tertiary prevention education. Primary health care promotion focuses on making individuals, families, and communities aware of health related issues and provides education on alternatives for a healthy lifestyle. Secondary health care promotion provides the screening necessaryRead MoreComparison Between Different And Methods1126 Words   |  5 Pagespopulace based planning principle concern is focus on population health issues, but institutional based planning is generally concern about an existing service or service delivery association. At this point it is clear that populace based arrangement conduct in national level while institutional-planning is conduct in organizational level. Population based planning begins with a need evaluation and based on investigating health issues or issues for their distribution, determinants, causes and hazard variablesRead MoreHealth Promotion Is Important For Individu als1708 Words   |  7 PagesBetter Health for Individuals Introduction In Australia health promotion is important as it becomes a pathway to better well-being. Health promotion is mainly reinforced by the World Health Organisation (WHO) who is a leading supporter of not only health promotion but also medical aid and care for all people around the world. The World Health Organisation is funded and backed by the United Nations, a society of countries banded together to make this world a better place for disadvantaged and regularRead MoreEarly Life As A Social Determinant Of Health1503 Words   |  7 PagesQuestion 1: The definition of early life as a social determinant of health given by Rumbold and Dickson-Swift is â€Å"A good start in life means supporting mothers and young children.† (Rumbold Dickson-Swift, 2012, p. 180). Early life describes the period from prenatal development to eight years of age, and is a time of remarkable brain growth and development, this period establishes the foundations for subsequent development and learning (Siddiqi, Irwin, Hertzman, 2007). As this period is consideredRead MorePublic Healthcare Policy692 Words   |  3 Pagesrelated to providing adequate health care on a systemic basis within virtually any population setting. While attempting to address the health care needs of such a setting is always a challenge, this challenge becomes exacerbated by varieties in social and economic conditions, as well as those that apply to race and ethnicity. The problems that plague contemporary health care coverage in the United States are myriad and even more complicated by the fact that many of these issues are interrelated. ThreeRead MoreMoving Canadian Governmental Policies Beyond A Focus On Individual Lifestyle Essay981 Words   |  4 Pagesorder for health promotion to achieve its goal, programs that promote and support change have to be implemented before individual health issues arise. The individual based treatment and lifestyle programs that are predominant in Canada often do not contribute to social change and have li mited societal effect. The paper by Alvaro entitled â€Å"Moving Canadian governmental policies beyond a focus on individual lifestyle: some insights from complexity and critical theories† argues that Canadian health policyRead MoreHealth Promotion Of Nz Women s Health Essay1206 Words   |  5 Pages DIPLOMA IN HEALTH SERVICES MANAGEMENT DHSM 301: Health Promotion in NZ Women’s health focus Assessment 1 (Individual Report) Submitted by: Kristabel Graizel C. Martinez CIB00003C2 Submitted to: Kaylene Tribe Introduction The Health Promotion Agency’s (HPA) â€Å"Don’t know? Don’t drink† movement aims to stop women from drinking anytime during pregnancy to reduce the potential harm that it can give to the unborn child (AlcoholNZ, 2015). New Zealand’s society has become more tolerant to regular

Wednesday, December 11, 2019

Linking Media with Fitness Perceptions A Study on Essay Example For Students

Linking Media with Fitness Perceptions: A Study on Essay the Affect of Media on Fitness and Body Image Linking Media with Fitness Perceptions: A Study on Essay the Affect of Media on Fitness and Body Image Abstract A significant correlation was discovered between those who viewed the thin package and their attitudes on social fitness. However a low score in the self- acceptance scale in all three groups suggests a low self-concept within all participants. This supports my statement that there would be a connection between the fitness concept and the media packages as well as a constant self- concept maintained by all participants. In assessing personal attitudes it is often important to measure not only what an individual feels towards others but also his/herself. Prior research indicates this is especially important when measuring attitudes towards physical issues. It has been found that opposing views may be held simultaneously by individuals in regards to themselves and others. Also concern for how a response will reflect upon his/herself may negate an individual expressing his or her true attitudes. This research sought to assess the attitudes of high school students towards fitness and body image in the presence of different physical media icons. By monitoring the individuals response to both a third person scale and a personal scale, true attitudes can be assumed. In this study, the different groups were the independent variable, here in described as Group A, those exposed to the thin images, Group B, those exposed to athletic images, and Group C, those exposed to no images or the control group, whereas the groups score was the dependent variable. The surveys were distributed to thirty students, ten in each group, five of each sex. The dependent variable, in the Social Fitness Attitudes Scale, reflects the individuals attitude towards fitness in society and in a dating atmosphere. The higher the individuals score the more they are influenced by society, with a score of 46 being the accepted indication of society influence. In the Self Acceptance Scale, the lower the individuals score the lower their self concept with scores between 36-110 indicating low self acceptance, 111-150 average self acceptance, and 151- indicating high self acceptance. Throughout the use of both a general survey and a specific survey, true attitudes of students towards fitness and body image in the light of society have been recorded. Methods Participants Participants of this study were students of F.J. Brennan High School. For the purposes of this study, 30 participants were randomly chosen, creating 3 groups of 10 with 5 members of each sex. Consent was obtained from the individual before being surveyed. Anonymity of the participants was maintained by using no identifying information to make the comparisons. Measures The study employed the use of 2 surveys and 1 sheet of non identifying information. The first survey, Social Fitness Attitudes Scale, was used to study the individuals views on fitness in society and in a dating atmosphere. The second survey, Self Acceptance Scale, was used to illustrate the participants personal views on confidence in regards to others. 8th grade Universe & Stars Review These were followed by a brief sheet which asked for optional statistical information such as age and fitness status. Procedure Prior to the testing Group A was exposed to a package of images reinforcing a thin body, Group B was exposed to a package of images which reinforced an athletic build, whereas Group C was exposed to no such packages at any time during the survey. Once the testing was complete each participant was debriefed as to what the data would be used for and what each survey would reflect. With the surveys scored using their assigned keys computer analysis was used to obtain an Independent Sample t Test. Results Each survey was scored with its assigned scoring key, as depicted in Psychology for Living. The scores revealed by both Groups A and B show attitudes toward fitness influenced by society, A- t (18) = -4. 330, p > 0.05, B- t (18) = -1.732, p > 0.05, with Group A scoring 50 .

Wednesday, December 4, 2019

Marketing Business Report Nivea Whitening Cream free essay sample

Nivea wants their product to deliver message of â€Å"mildness,† â€Å"reliability,† â€Å"gentleness,† â€Å"trusted†, â€Å"skin friendly,† â€Å"protection,† â€Å"high quality,† and â€Å"value for money† and â€Å"skin care leader product. † It creates branding strategy based on the name of Nivea in terms of Latin which means snow. Most packaging are using blue and white color to show snow characteristic. Nivea uses bolder color in packaging for men but uses softer color packaging for women. The product packaging is usually simple yet elegant along with affordable price which creates sense of Nivea products to be simple, friendly, accessible and gentle like a snow. Furthermore, in order to make the positioning strong, the marketing mix must be all consistent with the positioning. Product, promotion, price and place are all aligned with the Nivea position as friendly, gentle, trusted, reliable, affordable and accessible skin care leader product. The result of strength in research, development as well as identifying product opportunity in market along with all consistent marketing mix aligned with position has created Nivea Whitening products to be successfully sold in Indonesian market. We will write a custom essay sample on Marketing Business Report Nivea Whitening Cream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. Industry The cosmetic industry had growth rapidly during the last decades. During the 20th century, the popularity of cosmetics increased rapidly. Cosmetics are also increasingly used by girls at young age and today, the industry is not just focusing on women but also for men who are concerned with how they look. In the Asian cosmetic industry, whitening products are very popular because of the perception of Asian culture that associate white with youthful and cleanliness and international cosmetic company began to see this as an opportunity. (Eshun amp; He, 2004) 2. Company Nivea is a global skin and body care brand that is owned by the German company Beiersdorf. The company was founded on March 28, 1882 by pharmacist Carl Paul Beiersdorf. The name of Nivea was derived from the Latin word â€Å"nix, nivis† which means snow. Nivea offers cosmetic products with mid range price and aims at young female and male target market. â€Å"Nivea is made by international cosmetics and toiletry giant Biersdorf and is sold in some 150 countries. Very specific marketing tactics mean that wherever it is sold Nivea is perceived as a ‘local’ brand. It’s a strategy that has paid off. In 2004 Nivea accounted for â‚ ¬2. 7 billion of Biersdorf’s â‚ ¬3. 8 billion sales. (Thomas, 2005) Nivea products are operated in 150 different countries and is active in research and development. During last decade, Nivea was also active in research and development for whitening skin products that is targeted to the Asian consumers. For the purpose of this report, the product which is going to be focused on is Nivea whitening skin products which is targeted to Indonesian market. 3. Macroenvironment Macroenvironment is The larger societal forces that affect the whole microenvironment demographic, economic, natural, technological, political and cultural forces. (Kotler, Brown, Burton, Deans amp; Armstrong, 2010). 4. 1 Demographic environment Demographic is the â€Å"study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics† (Kotler et al 2010, p105). Asia has the strongest market for skin whitening products including Indonesia. Indonesia is a highly potential target market as it is the fifth most populous country in the world with 238 million people and the capital city Jakarta is South East Asia’s most populous city with over 20 million people live in greater metropolitan area of Jakarta. Indonesia has at least 300 different ethnic group and the largest group is Javanese which covers 40. 6% of the population. (Vaswani, 2011). Most of Indonesian people skins are brown, dark brown or yellow. Climate in Indonesia is tropical with dry and wet season and the temperature average is 28 degree so the weather is generally quite hot all year around. Furthermore, recently skin whitening products are not just being targetted to young women but also young men because men usually received many exposure to sun and pollution that can cause darkening skin and dark spots. Skin Inc. , 23) The age group of the target market is between 18 and 35 years old and these ages can be called as generation Y who were born between 1977 and 1994. At these ages they’re critical on how they look and their largest influence came from media, friends or partner (Reischer amp; Koo, 2004). 4. 2 Economic Environment The economic environment consists of the â€Å"factors that affect consumer buying p ower and spending patterns† (Kotler et al 2010, p113). The factors are level of income and employment level. There are many Asian countries that experience rapid economic growth recently including Indonesia that experience economic growth of 5-6. 5% per year. In the capital city of Indonesia, Jakarta which is South East Asia’s most populous city and also few other big cities, there is rapid growth of shopping malls. Due to rapid economic growth, there is a rise of middle and upper class family which increase purchasing power and also decrease in unemployment level. With a population of around 238 million people, Indonesia has the largest economy in Southeast Asia and is one of the emerging economies in the world. Furthermore, it belongs to G20 economy and is the 19th largest economy in the world. (Vaswani, 2011) 3. 3 Natural Environment The natural environment is â€Å"natural resources that are needed as inputs by marketers or that are affected by marketing activities. During the 1960s, public concern about damage to the natural environment began to grow. † (Kotler et al. ,2010, p116). This create the growing demand of cosmetic with natural ingredient because consumers nowadays think that cosmetics that use natural ingredients have better value and safer to be used. There had been many cases in which certain chemical ingredients such as mercury and steroids in skin whitening product can harm skin or health in the long term. This has created consumer to be more cautious and prefer cosmetics with emphasize on natural ingredients. (Fuller, 14) Government in Indonesia has also started quality-control initiative which takes aim at illegal whitening creams and other potentially dangerous make-up. (Pitman, 15) 3. 4 Cultural Environment The cultural environment is â€Å"made up of institutions and other forces that affect society’s basic values, perceptions, preferences and behaviours. (Kotler et al. , 2010). Having white skin is considered an important element in constructing female beauty in Asian cultures including Indonesia. A dramatic growth of skin whitening and lightening products has occurred in Indonesian markets. They are influenced by Western ideologies as well as traditional Asian values and beliefs that people with white skin has mo re superior value. Furthermore, media also like to highlight the superiority of people having white skin. The example would be Hollywood celebrities or Asian celebrities who have white skin. Furthermore, most of the population in Indonesia has yellow, brown or dark brown skin. Thus, the whitening product in Indonesian market is in trend nowadays. Indonesia consumer insight also showed that women associated white skin with cleanliness. They also felt that it gave them an edge in their career as having white skin made them look ‘more rich. ’ (Lee, 26) Furthermore, most Indonesians tend to appreciate and trust western brand more than local brand because their perception is that Western countries are the pioneer in producing quality products and this give Nivea an advantage in selling their products. Foreign brands and retailers are attracted to the Indonesian market for its genuine appetite for imported goods, with strong growth prospects underlined by hefty retail sales and rapid modernisation of the retail sector. † (Hong Kong Trade Development Council, 2011). 4. Microenvironment 4. 1 Customer It is important for the company to study its customer closel y so that they can understand customer needs and wants. The customers for the product is consumer markets which are individuals and households that buy goods and services for personal or household use. (Kotler et al. , 2010). Most customers are female and male between age 18 and 35 who came from middle or upper class family. Nivea offers various whitening product for various needs of customers while still focusing on Asian customers. The Nivea whitening products are divided to several categories such as whitening facial wash, whitening body lotion, whitening day and night treatment cream white toner and Nivea Men. Products are being produced in more specific because of different buyer’s demand and needs. Nivea is active in research and development of product to satisfy and retain its customers and to attract new customers. Nivea is quite successful in satisfying and retaining old customers. Nivea had developed trust between many of its customers and Nivea is known as a product that has reinvented itself over and over again for around 100 years. (Bilgram, Bartl amp; Biel, 2011) 4. 2 Competitors There are many competitors in Indonesian whitening product industry. Some are local cosmetic brand and some are international cosmetic brand. The Marketing concept stated that to be successful, organization must provide greater customer value and satisfaction than its competitors. To be successful, company must be able to gain strategic advantage by positioning their market offering against their competitor’s marketing strategy. Local female cosmetic brand such as Mustika Ratu, Sari Ayu Martha Tilaar and Citra tend to have good customer value in which they sell in quite affordable price and they’re focusing on natural ingredients such as white turnip which is an Indonesian traditional ingredient for skin whitening that had been used for hundreds of years and these products tend to attract consumers that are aware of natural ingredients and affordable price. Another Nivea’s competitors are international cosmetic brand such as Clarins, Clinique, Body Shop, Elizabeth Arden and others but these competitors tend to offer quite high price that can be bought for millions of rupiah per product and their target market is usually upper class people and for older women. An advantage of Nivea over its competitor is price that made it available for masses rather than to only the upper-class people and also a good world-wide known international brand image. Nivea was established in 1882 in Germany, for more than 100 years it has run the cosmetic industry and able to satisfy customers. Keller, 2003) There are many Indonesian people who trust and willing to buy International western brand products more because Western countries are known for producing quality products. In terms of image, target market, price and quality, Nivea products always appear competitive with brands such as Dove, Vaseline, Johnson amp; Johnson or Labortoire Garnier and of ten being situated next to them in the shops (Bilgram, Bartl amp; Biel, 2011). 5. Target Market 5. 1 Demographic The products are mainly being targetted to young women and men in Indonesia between age 18 and 35. At this age they’re cautious of their appearance and their largest influence came from media, friends or partner. Most of these target market are still in university or just started working. Some of their income are still dependant on their parents and for those who are already working their average salary are not that high so they’re aiming for affordable price products as well trusted as trusted international cosmetic brand product. Moreover, most of the target customer are not yet married. 5. 2 Psychographic The target market is cautious with their color of skin. Their perception is that white skin looks better due to influences from culture, society and media. The target market may be people who received a lot of sun exposure because they’re active in sports or tends to travel a lot which impact their skin to be tanned. Buyers are also usually got influenced by media that told the superiority of people having white skin such as Hollywood celebrities and Asian celebrities who have white skin. â€Å"Definition of beauty in the Indonesian society exists where a beautiful woman is a woman with white figure, straight long black hair and slender figure. (Grandiosa, 2008) While for men, who use Nivea products, the consumers are typically young, urban and affluent or aspirational. They are strongly focused on career and social success and generally appreciate a well-groomed and fashionable appearance with a higher status. Most consumers are found to be in westernized big city such as Jakarta and these consumers continued to closely follow We stern and Japanese trends in men’s grooming and began to spend more in this area especially with the strong Asian economic growth recently. Furthermore, consumers also think that international cosmetic brand product such as Nivea which came from Western country are more trustable and can achieve faster whitening results because western products are known to have better technological advances and research. (Vaswani, 2011) 6. Product 6. 1 Core Product Core product is ‘The problem-solving services or core benefits that consumers are really buying when they obtain a product. ’ (Kotler et al. , 2010) Nivea whitening products are beneficial for consumers as it is able to make the skin of its users to look brighter and whiter. This increases the confidence of its users. Especially, in Asian culture, beauty is associated with white skin and people in Indonesia tend to believe that having white skin is more attractive and feel that it gave them an edge in their career to look ‘more rich’. (Lee, 2006) 6. 2 Actual Product Actual product is ‘Tangible aspects of a product, such as the brand name, design, features, quality level and styling. ’(Kotler et al 2010, p105). For Nivea, the brand name is a well-known international brand that has been existed for more than 100 years and it offers affordable price. Furthermore, Nivea is active in research and development to ensure that it fulfills different buyer needs and wants to bring maximum customer satisfaction. Nivea whitening products are developed for the needs of Asian skin. Nivea whitening products are divided to several categories such as Nivea sparkling white, whitening facial wash, whitening body lotion, whitening day and night treatment, Nivea Men. Nivea ensure best quality products with affordable price and these quality is what consumers attracted to. Often, in a single product, they have various benefits. The example is Nivea Men which is 5 in 1 brand which acts as whitening, moisturizing, prevents from premature skin ageing and effective long lasting oil control care helps tighten pores for smoother skin and prevent from skin mature ageing. 6. 3 Augmented Product Augmented is ‘additional consumer services and benefits built around the core and actual products’ (Kotler et al. , 2010) Nivea has its own website with www. nivea. co. id as its address. This website can tell its users about the information about their latest products and existing products so that it creates easier access for consumers. . 4 Branding Strategy The American Marketing Association defines a brand as a â€Å"Name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers. † (Kotler et al. , 2010) Nivea is a global brand and is one which is perceived to reflect the same set of values around the world. â€Å"Global brands tran scend their origins and create strong enduring relationships with consumers across countries and cultures. † (Reischer amp; Koo, 2004) Nivea had tried to adapt the needs and wants of different target market in different countries. For example, skin whitening is only offered in Asian market because this is the region where there is a high demand for skin whitening product. Nivea is a mass market cosmetics and is known to be having a good brand, image and value. Over the years, Nivea has acquired a unique, universal brand identity as a caretaker of skin. Nivea wants their product to deliver message of â€Å"mildness,† â€Å"reliability,† â€Å"gentleness,† â€Å"protection,† â€Å"high quality,† and â€Å"value for money†. These messages also connects well with Nivea products which usually sell cream. Nivea has a slogan which is â€Å"Touch and be touched. † These messages create sense of gentleness, accessibility and friendliness towards consumers of the product especially the price is quite affordable and the place of products being sold are accessible to wide range of market. Nivea also often spread advertisement to television, newspaper, brochures and others in order to keep maintaining the product to be well known. Nivea is active in research and development of products so that they can retain the current market’s interest or attract new customers. Nivea’s latest whitening product is Nivea men, a 5 in 1 product which acts as whitening, nutrients, moisturize, repair and control oil. Nivea also used glocal strategy where Nivea always use the advantage of their long established reputation of the Nivea brand name to introduce new products that is able to meet the demand of local market and in the case in Indonesia, it brought whitening products. 6. 2 Packaging The name of Nivea was derived from the Latin word â€Å"nix, nivis† which means snow and Nivea support its name through simple blue and white packaging. The combination of blue and white packaging creates a sense of mildness, gentleness which also associate with the name of Nivea which means snow. Simple and effective design and logo are attached to emphasized on accessible skin care product. The packaging can be used by marketers to encourage potential buyers to purchase the product. For Nivea whitening products such as sparkling white cleanser, whitening toner and others that has target market for female, the background color packaging is white with few parts being blue. This can impact the buyer’s perception to trust this product more that it can make their skin look whiter. For Nivea sparkling white, there’s a soft gradient of pink color in the middle of the product with white background. This creates sense of sparkling which associates well with white and brightening. In Nivea men, the packaging uses silver, blue and white as dominant color. It also features different colors coded focal points in the centre of packaging which intended to help consumers distinguish between sub ranges. The packaging for Nivea products in Indonesia used English language for the name of the product along with few English language sub-heading at the front of the package but at the back of packaging, they will use both Indonesian and English language. This is an attempt of Nivea to connect closer to the consumer and so that the consumer who cannot read in English are able to understand. 6. 3 Labeling The simple logo of Nivea is being attached to products which is a logo with white text and blue background which was created based on the meaning of Nivea in Latin which means snow. Blue and white color represents the color of snow and the atmosphere of these two colors create sense of harmony, gentleness and simplicity. Furthermore, for labeling they still kept their English language name of products such as Nivea sparkling white or Nivea Men in order to maintain the consumer perception and make the consumer believe that this is a Western brand and might looked like it is being imported from overseas even though it is being created in Indonesia under license of Nivea Company to reduce production costs. In Nivea Men product, the silver color for â€Å"Men† text at the front of the product creates a sense of masculinity, modernity and power. For the packaging in Nivea sparkling white, pink color is used for text in front and for Nivea toner, blue color text is used along with white background. It can be seen that Nivea products which aim for male target market has stronger and bolder color for packaging and labeling to create sense of masculinity while products that are aim for female tend to blend soft colors which create sense of feminity. . Positioning Marketers need to position their brands clearly in target consumer’s minds. Nivea marketers want Nivea product to be known as Nivea wants their product to deliver message of â€Å"mildness,† â€Å"reliability,† â€Å"gentleness,† â€Å"trusted†, â€Å"skin friendly,† â€Å"protection,† â€Å"high quality,† and â€Å"value for money† and â€Å"skin care leader pro duct. † In order to make the positioning strong, the marketing mix must be all consistent with the positioning. Below is the marketing mixed they used to support their position. 8. The Marketing Mix 8. Product Nivea is active in research and development with over 150 dermatological and cosmetic researchers, pharmacists and chemists that constantly working to improve established products and seeks new invention. Nivea product is generally a product of good quality. The product itself has been around for more than 100 years so it is known as a trusted brand. Furthermore, Nivea kept exploiting market potentials which constantly introducing new products that meet current market needs and the needs of newly targeted market segments. Therefore, Nivea whitening products are divided to several categories such as whitening facial wash, whitening body lotion, whitening day and night treatment cream white toner and Nivea Men. Products are being produced in more specific to fulfill and increase satisfaction for different buyer’s demand. Most product packaging uses blue and white packaging based on its name Nivea which means snow. Blue and white color defines the color of snow. 8. 2 Price Nivea products are high quality and a worldwide known brand at affordable price and that some of its international brand cosmetic competitors would charge ten times the price with similar quality. This also supports the idea of Nivea as being accessible and not just exclusively created for upper class people. To keep the cost down in country like Indonesia, Nivea is doing original equipment manufacturer (OEM) which is â€Å"manufactures products or components that are purchased by a company and retailed under that purchasing companys brand name† (Mohan amp; Marvin, 1986). In Indonesia, Nivea products are produced under PT. Beiersdorf Indonesia company. This is why Nivea in Indonesia can sell their products between Rp. 10 000 and Rp. 40 000 because they use the workers and some ingredients locally while still use the cosmetic formula from their company research. 8. 3 Promotion Nivea advertisement can be found in all kinds of magazines, newspapers, brochure, television channels and outdoor advertising such as billboard and shopping malls. To attract new customers, sometimes they offer free product samples in shopping mall. They also promote their products in http://www. nivea-international. com/pages/int-country-selection website. This shows that Nivea is an accessible, modern and up-to-date product. 8. 4 Place Nivea products are accessible to wide audience of market as it has mid-range price. The products are mainly sold in retail stores, supermarkets and pharmacies. Nivea products can be found in either middle class supermarket such as Hero or even upper class supermarket such as Sogo supermarket. 9. Conclusion Nivea has excellent research and development program and was able to find good opportunity in Indonesian market for skin whitening product along with outstanding quality products that able to meet consumer needs at the right time. Nivea had quite successfully deliver its product to the target market because of the strength and consistency in marketing mix that able to support its position as trusted, skin friendly, reliable, affordable and accessible skin care leader product as well as an attractive and friendly branding strategies which is based on the terms Nivea from latin term which means snow therefore, most of the packaging are in blue and white color to define the characteristic of snow which also links to the product such as ‘gentleness’ of cream.

Wednesday, November 27, 2019

An Investigation Of How Mood Affects Theory-Of-Mind Use In Pre-School Children The WritePass Journal

An Investigation Of How Mood Affects Theory-Of-Mind Use In Pre-School Children Background An Investigation Of How Mood Affects Theory-Of-Mind Use In Pre-School Children BackgroundProposed ResearchProcedure. Mood Induction. False-Belief Task. PredictionsReferences Related Background â€Å"Theory of mind† (ToM) is the ability to reason other people’s beliefs, intentions and desires (Baron-Cohen et al., 1985). Over the last two decades, there has been considerable developmental research into ToM using the â€Å"false-belief task† (e.g. Baron-Cohen et al., 1985, Wellman et al., 2001). The majority of research has established that ToM is present in young children and develops in a predictable sequence through childhood (Wellman Liu, 2004). For example, by three years of age, children can understand that two individuals can hold different beliefs (Wimmer Perner, 1983) and by age four, can understand that people can have â€Å"false-beliefs† contrary to reality (Wellman Liu, 2004). Recent research has even demonstrated that adults have difficulties with false-belief tasks (Birch Bloom, 2007). However, a recent paper by Converse et al (2008) examined the role of incidental mood on ToM. Grounded in the view that ToM requires effortful and deliberative processing (Kahneman, 2003), researchers found that when distinguishing between one’s own and other’s beliefs, participants were facilitated by sad moods compared to happy moods. This is because happiness is associated with heuristic processing whilst sadness is associated with systematic and deliberative processing (Converse et al., 2008). In their study, adult participants underwent a musical mood induction procedure (MMIP) and were randomly allocated to two conditions (â€Å"happy† and â€Å"sad†). Those in the former condition were asked to listen to a song from a pre-selected list of happy songs whilst participants in the latter condition were required to listen to a sad song. Following the mood induction, participants completed a false-belief task in which they read one of two versions of a sc enario and estimate a character’s behaviour. Whilst the character has the same knowledge in both versions, participants received different information. Researchers then measured low ToM use by observing whether participants had an increased reliance on their own private knowledge. The study is an important contribution to the current body of knowledge on ToM as the findings suggest that a) mood states do have important consequences for mental-state inferences and b) variability in ToM studies may be explained by mood. However, despite these contributions, the study solely focused on a sample of adults and failed to explore how mood affects ToM use in children. This is an important oversight given that the majority of developments in ToM have been based on studies with children, therefore, suggesting significant implications for research if mood is found to significantly impact children’s ToM judgments. Moreover, given children’s increased susceptibility to mood induction (De Haan Gunnar, 2009), mood may have even more potent effects on ToM in children. This current study will therefore examine the role of mood in affecting ToM use in children for the first time. It will attempt to bolster previous findings that mood does influence ToM and clarify the role of mood in influencing deliberative processing in ToM. In so doing, the study will replicate the original procedure, but with modifications to the mood induction and the false-belief task. In fact, a clear strength of this study is that the false-belief task was originally devised to be used with children and not adults (Baron-Cohen et al., 1985), making the task particularly suitable for use with children. In addition, previous research has supported the fact that mood induction procedures can effectively impact children’s positive and negative emotions (Brenner, 2000). Proposed Research There are modifications made to the experimental procedure. As mood induction requires participants to follow explicit instructions, changes to the MMIP will be implemented according to the study’s sample of pre-school children. For example, although researchers (e.g. Dalla Bella et al., 2001) have found that most 5 year olds can distinguish positive and negative valence in music, a MMIP may not be sufficient for invoking moods in children. Children will therefore undergo an additional mood induction. Moreover, in the original study, adult participants completed a pre- and post- induction self-report (Positive-and-Negative Affect Schedule; Watson Clark, 1994) to serve as a manipulation check. However, as a self-report is difficult to implement with young children, an alternative manipulation check is needed. There are also important ethical considerations associated with a MMIP in children. The experimenter will need to ensure that mood induction does not cause long-term effe cts, but is also not too short-lived to observe its effects. Method Participants 100 children aged 4-6 years old will be recruited from local schools through flyers and e-mail bulletins. Procedure. On the day of testing, each child will be guided to an individual room. To provide a replication of the Converse et al (2008) study, a 2 X 2 between-subjects experimental design will include a mood induction and false-belief task. Researchers will randomly allocate children to 2 conditions: â€Å"happy† and â€Å"sad† and undergo the mood induction. Both groups then complete the same false-belief task. The entire procedure takes a total of 40 minutes. Mood Induction. The mood induction scenario for each condition will make amendments to the MMIP in the Converse et al (2008) study. Each child will first be shown a sheet of paper with a series of â€Å"smiley faces† ranging from very sad to very happy, and asked to point to the image that best describes how they feel. This is the baseline affect manipulation check. Children will then be instructed to listen to a song played via speakers. Children in the happy condition will listen to two songs from the original list of songs in the Converse et al (2008) study and children in the sad condition will listen to two sad songs. In both conditions, children will be explicitly told â€Å"Now, I am going to play a   â€Å"happy† / â€Å"sad† song so please listen carefully to the song†. Children will then be presented with a model figure on a sheet of paper and asked to draw a replica of the figure on a plain sheet of A4 paper. In the happy condition, children will be presented with a smiling figure and in the sad condition, children will be asked to copy a sad figure. Following this, children will be presented with the sheet of faces and asked to point to the face which describes how they feel to provide a post-task rating of affect. A second manipulation check will be the size of their drawing as research has suggested that drawing size is associated with a child’s affect. Larger drawings indicative of positive affect and smaller drawings are indicative of negative affect (Forrest Thomas, 1991). False-Belief Task. The false-belief task is the classic â€Å"Sally-Anne task† (Baron-Cohen et al., 1985). Each child is seated at a table with two dolls. The experimenter tells the child that the dolls are named Anne and Sally and checks that the child has understood these names. Each doll is placed in front of a basket and square box. The experimenter then enacts a scene in which a marble is hidden in Sally’s basket to ‘hide’ the marble with Anne looking on. Sally then â€Å"leaves the room† and the marble is then re-hidden in the box. Sally returns and the experimenter prompts the child with three questions: ‘Where will Sally look for her marble?’ (â€Å"belief question†) ‘Where is the marble really?’ (â€Å"reality question†) ‘Where was the marble in the beginning?’ (â€Å"memory question†) Predictions There are a number of predictions for the current study. Firstly, it is expected that the findings of the original study will be replicated in the sample of pre-school children. That is, I expect that after controlling for age effects, children in the sad condition will score higher on the belief, reality and memory questions in the Sally-Anne task. This will be due to a greater deliberative processing associated with a sad mood. These findings will provide support for the idea that ToM requires deliberative processing and such processing is associated with sad moods rather than happy moods. Second, I expect that there will be a number of age differences in performance on the Sally-Anne task. I expect that younger children, due to their increased susceptibility to mood induction, will have a greatly diminished ToM on the Sally-Anne task due to the more pronounced impact of mood on their deliberative processing. However, it must be noted that it is possible that the results of the current study will not replicate the original study. This may be due to a number of factors. Firstly, it is possible that the mood induction procedures are not powerful enough to invoke happy and sad moods for children or they produce effects that are too short term to observe any effects in the false belief task. Second, it may be that the deliberative processing associated with sad moods and the heuristic processing associated with happy moods is not developed sufficiently in pre-school children, and is only salient in adulthood. If this is the case, this provides impetus for future research focused on testing the influence of mood on ToM in older children and adolescents. References Baron-Cohen, S., Leslie, A. M., Frith, U. (1985). Does the autistic child have a ‘‘theory of mind’’? Cognition, 21, 37–46. Birch, S. A. J., Bloom, P. (2007). The curse of knowledge in reasoning about false beliefs. Psychological Science, 18(5), 382–386. Brenner, E. (2000). Mood induction in children: Methodological implications. Review of General Psychology, 4, 264-283. Converse, B. A., Shuhong, L., Boaz, K., Epley, N. (2008). In the Mood To Get Over Yourself: Mood Affects Theory-of-Mind Use. Emotion, 8(5), 725-630. Dalla Bella, S., Peretz, I., Rousseau, L., Gosselin, N. (2001). A developmental study of the affective value of tempo and mode in music. Cognition, 80, B1-B10. de Haan, M., Gunnar, M.R. (2009). Handbook of Developmental Social Neuroscience. The Guilford Press. Forrest, M. Thomas, G.V. (1991). An exploratory study of drawings by bereaved children, British Journal of Clinical Psychology, 30, 373-374. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded rationality. American Psychologist, 58, 697–720. Watson, D., Clark, L. A. (1994). The PANAS-X: Manual for the positive and negative affect schedule-Expanded Form. Iowa City: University of Iowa. Wimmer, H.; Perner, J. (1983). Beliefs about beliefs: Representation and constraining function of wrong beliefs in young childrens understanding of deception. Cognition  13(1), 103–128. Wellman, H. M., Cross, D., Watson, J. (2001). Meta-analysis of theory-of-mind development: The truth about false belief. Child Development, 72, 655–684. Wellman, H. M., Liu, D. (2004). Scaling of Theory-Of-Mind Tasks. Child Development, 75(2), 523-541.

Sunday, November 24, 2019

Essay Sample on Ethan Frome The Analysis of Metaphors and Imagery

Essay Sample on Ethan Frome The Analysis of Metaphors and Imagery There are various instances of imagery in Ethan Frome. Edith Wharton uses metaphors throughout the entire book. I noticed many but two particular ones were most prominent. The symbolism helps develop the characters in the book. It helps pull us into the book making us feel as if we are truly there. The first metaphor that I noticed was how the color red was brought up in the entire book. Edith Wharton used many different shades of red in describing objects in the novel. Each time that red is used it symbolizes something different. The opening red metaphor that was brought up in the book is when Ethan is waiting for Mattie so that they can walk home. I think that by the way he is looking and thinking about her, the red scarf in her hair is representing lust. It may not be deep lust towards her but more of a hopeful desire. The next thing that we see is Mattie blushing. Many times when Ethan and Mattie are together, her face will turn crimson. They both are secretly in love with each other so she feels self-conscious when she is with him. A different time that red is in Ethan Frome is Mattie’s quilt. Ethan is the person who notices the quilt is red. Edith Wharton is yet again symbolizing his love and desire to be with her. Being with Mattie is all that he can fantasize about. Ethan is so in love with her that he notices every little detail about her and her lifestyle. I think that because her quilt is something personal it is symbolizing how Ethan wishes to be in a more personal part of her life. However, he knows that his desires are not possible because of Zeena. Another instance in the book where red appears is when Ethan remembers the summer picnic him and Mattie attended together soon after she arrived at Starkfield. Ethan reminds Mattie that she was wearing a pink hat. Edith Wharton is trying to show because pink is an early shade of red it is symbolizing the early stage of Ethan and Mattie’s love for each other. It was more like a warm friendship that they were beginning to develop. The last metaphor for the color red was the pickle dish. I think that the pickle dish represents Ethan. The pickle dish is one of Zeena’s most important things but she keeps it hidden and unused on a top shelf. She does the same thing with Ethan. It does not even seem like they are married because they hardly communicate and he is just like a possession to her. Then while Zeena is gone, Mattie gets it down from the shelf with out asking. That stands for how Zeena considers Mattie taking Ethan away from her. The pickle dish is broken unintentionally and when Mattie and Ethan try to hide it, Zeena finds out. The metaphor for that is that Mattie and Ethan try to hide their love for each other and Zeena suspects it. The second important use of imagery in Ethan Frome is the pet cat. When Zeena goes to see the doctor and Mattie and Ethan are having their one night alone together the cat always seems to come between them. I see Zeena as the pet cat. She is there to remind them that Ethan is married and it would be wrong for him to do anything with Mattie. â€Å"They drew their seats up to the table, and the cat, unbidden, jumped between them into Zeena’s empty chair.†(Page 83) Then when they are about to have a close moment together holding hands the cat jumps up on to the table and knocks off the forbidden pickle dish. I think that this symbolizes Zeena’s efforts to separate Mattie and Ethan from each other. In addition, when they are sitting by the fire alone together Ethan is feeling hopeful that something will happen but then the cat jumps up into Zeena’s rocking chair. This reminds Ethan of his wife. It is a small thing but it ruins the moment completely. Edith Wharton makes good use of imagery in Ethan Frome. You can see many different things as symbols. I think that each one helps refine and enhance each character to a point where you can really think how they are thinking and more fully understand them personally. I enjoyed this book and all of the author’s metaphors. You can order a custom essay, term paper, research paper, thesis or dissertation on Ethan Frome topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Thursday, November 21, 2019

Importance of Political Communication Essay Example | Topics and Well Written Essays - 2750 words

Importance of Political Communication - Essay Example The study has indicated that political communication has contributed to institutionalisation of societal democracies. Reviews on political communication tend to drum the same idea. Introduction Politicians use communication as a tool to disseminate information to the society. Political critics believe argued that political communication whether external or internal acts as a nerve of the government. Those sentiments are observable through daily activities of politicians. Communication is the powerful tool that describes the landmark made in the political world. Reformists used political communication to move masses and advance the political ambitions. For instance, civil right movements have been able to woo civilians by creating powerful speeches that move emotions. Political debates usually draw politicians of various factions together. Patterns employed in communication may vary but the political information intends to give a particular influence to the audience (Dahlgren, 2005:16 6). This study investigates influence of political communication by analysing research articles in the same area. The aim of the research is to evaluate theories relating to political communication, their relevance in the political sphere, and the mode of communication dissemination. Theories developed about political communication focuses on mode of information dissemination. Some theorists have sought to explain how politicians settle in certain decisions. The prediction of the analysis suggested that dealing with small group would create a greater political impact as opposed to large groups. Studies in political communication have sought to investigate influence of politics with respect to psychology, speech communication, mass communication, journalism, broadcasting, and political science. The revelation of the study answers the question on how political communication influences the reputation of a country. The study mode reviews the existing literature on the same topic with a view or relating aspect of public relation and political communication. Findings and Results Political communication has changed in response to changes in technology. The reviewed literature on political communication with respect to the changing technology has confirmed the above finding. This finding tends to explain the reason by various technological approaches used by the politician in disseminating their communication. Politician’s concern is to influence a voter or a prospective voter to take side within a given political inclination. Pattern of information processing is the basis of voter decision. Zeter (2008:236) observed that voters decision occur the same way as personal decisions made when choosing a friend. People consider attributes, which would create a friendly relationship between the politician candidate and the community. The process seems to use identification of personal qualities as the most viable way of choosing political candidate. It means that huma n desirable characteristics should characterise the political campaign alongside other issues (Stanyer, 2007:212). Political bangles contain photo portraits, personal achievement among other desirable attributes that would persuade the voter to accept a particular candidate for a political position. Voting system takes similar approaches because the argument tends to look at the long-term benefit that the policy would

Wednesday, November 20, 2019

PRACTICAL AND WRITTEN ASSESSMENT Assignment Example | Topics and Well Written Essays - 2000 words

PRACTICAL AND WRITTEN ASSESSMENT - Assignment Example 66). This paper looks at performance management system in the Fasset sector. Performance management process in this organization is a major process in any organization because it assists the management and their staff to sustain the organization when implementing their business strategies (Marr, 2012, p. 79). It is; thus, an essential section of an organization joining the managers and their staff. The system is planned to support communication and criticism between administration and staff. It creates prospects for distinctive work implementation, and work as a basis for compensating top workers. Armstrong and Baron (2003, p. 67) noted that organizations need a controlled technique of interaction between different ranks of the association. Businesses that need and encourage this reaction circle can gather information on performance and develop from the facts obtained. The entire process involves employees and their supervisors, observation procedures and individual testing techniques (Bernthal, Rogers & Smith, 2003, p. 68). It usually involves frequent interactions between the management and workers concerning the organization. These compulsory communications ensure workers have an opportunity to interact and share ideas (Boland and Fowler, 2000, p. 417). Business interior environment comprises of the components within the corporation, including present workers, administration, and particularly business background, which describes staff member’s behaviour (Bernthal et al. 2001, p. 17). Some of these factors affect the organization as a whole while others only affects the managers. Leadership styles used by managers can affect the entire organization. An organizational statement describes what the association represents and reasons why the organization exists (Brigall and Modell, 2000, p. 281). The statement explains the general purpose of the association and comprises of the qualities that

Sunday, November 17, 2019

Human abortion Essay Example | Topics and Well Written Essays - 2000 words

Human abortion - Essay Example Recently there has been frequent talk in many states in opposition and in support of the abortion law. Abortion law some say is ethically incorrect as it takes away a life of a fetus which is growing inside a woman's womb in a sort abortion takes away a life while some say that abortion is right as they see the only way for eradicating any signs what a rape victim might hold to. The Roe Vs Wade case of 1973 is not for off from fortifying the fact that abortion is real and deadly issue which engulfs American cause of freedom. Roe v. Wade, (1973), was a landmark US supreme court case establishing that most laws against abortion violates the constitutional right to privacy, overturning all laws outlawing or restricting abortion. It is one of the most controversial decisions in U.S. Supreme Court history. The decision in Roe v. Wade prompted a decades-long national debate over whether terminating pregnancies should be legal (or more precisely, whether a state can deem the act illegal if it chooses to do so); the role of the Supreme Court in constitutional adjudication; and the role of religion in the political sphere. Roe v. Wade became one of the most politically significant Supreme Court decisions in history, reshaping national politics, dividing the nation into supporters and rival camps, and inspiring activism. Opposition to Roe comes prima... quality and personal freedom, and those who believe in the privacy of individual over collective rights, although the opposition to Roe often reference the privacy of the individual when referring to the unborn child. The case originated in Texas in March 1970 at the behest of Linda Coffee and Sarah Weddington, both young attorneys from central Texas. "Jane Roe and Richard Roe", a standard alias for anonymous plaintiffs, was used to protect Norma McCorvey's identity. After the initial lawsuit was filed, the case was expanded to include several other parties, including: James Hubert Hallford, a licensed physician who had been arrested for violations of the Texas abortion statutes; "John and Mary Doe," aliases for a married couple whose doctor had advised against pregnancy. At the time of the case, McCorvey claimed that she had become pregnant by rape. She has claimed and rescinded her support for the Supreme Court decision. During the case, Weddington kept private the fact that McCorvey had been raped. The law stated that having or trying to perform an abortion is a crime, except by "medical advice for the purpose of saving the life of the mother." The suit claimed that the laws were unconstitutionally vague and omitted the rights guaranteed to pregnant women by the First,Fourth,Fifth,Ninth, Fourteenth Amendments. In Dallas County, Texas the district attorney Henry Wade was the defendant in the case. A three-judge district court ruled for "Jane Roe", but refused to grant against the enforcement of the laws. Both "Jane Roe" and defendant Wade appealed to the Supreme Court and the case was argued there by Weddington and Texas assistant attorney general Jay Floyd on December 13, 1971. Burger proposed that the case be put over for reargument, and the justices, unimpressed

Friday, November 15, 2019

Amartya Sen The Idea Of Justice Review Philosophy Essay

Amartya Sen The Idea Of Justice Review Philosophy Essay Justice is the quality of being just or fair. Justice can also be looked upon as the judgment involved in the determination of rights and the assignment of rewards and punishments. Justice can also be the concept of moral rightness based on ethics, rationality, law, natural law, religion, fairness, or equity (Princeton Web 2010). Individuals may look at justice many different ways, but what factors play into deciding what truly is justice? Must you look at fairness in order to be just, must you look at rationality, or even equality and liberty? There will always be debates about how to achieve justice. But due to so many factors being involved, we may never understand what justice truly is. I believe that in order for one to be just, or even to make a just decision on a matter that factors such as rationality, fairness, human rights, and the well being of all parties involved must be taken into account. But this is just my opinion many of todays philosophers often argue what it mean s to be just or even to achieve a completely just state in our society, along with the decisions we make on a daily basis. To call attention to a specific philosopher, Amartya Sen undoubtedly makes a solid stance on what justice truly means. The Idea of Justice is Amartya Sens assessment of political philosophy. He explores what justice really means and has come up with alternatives to the existing model. Sens philosophic arguments are shown by an exceptional set of stories drawn from literature, history, and current events occurring in our society today. There are not many main thoughts of the book, but the thoughts presented are revisited throughout each chapter, to help the reader see the bigger picture. You must be able to examine each idea Sen presents in his text, as they all come together, when being able to achieve complete justice. Although justice may never fully be reached entirely in any society, Sen does an amazing job giving examples and putting each of his arguments in basic text, so that it is easy for the reader to understand what he is talking about. The specific philosophic arguments of the book are highly important when it comes to the ideas of justice. The Idea of Justice is divided into four main pa rts. Part one contains several of Sens most important thoughts throughout the book. They include, reason objectivity, institutions persons, voice social choice, impartiality objectivity, and closed open impartiality. In part two, forms of Reasoning, Sen discusses a number of themes including rationality, plurality of impartial reasons, and rationality other people. Part three contains information on the capabilities approach, lives, freedoms capabilities, and equality liberty. The final part of Sens text speaks to public reasoning democracy, including sections on justice the world, human rights global imperatives, the practice of democracy, and democracy as public reason. Throughout each of these main sections Sens argues very strong points, I will try to give you a summary of the main points throughout each chapter of Sens book along with where he stands on certain topics and how I can relate and feel about what he believes. To call your attention to the preface/introduction, Sen specifically states that what he is presenting here, is a theory of justice which aims to clarify how we can proceed to address questions of enhancing justice and removing injustice, rather than to offer resolutions of questions about the nature of perfect justice (Sen IX). The Introduction elaborates on two approaches to justice, which include the comparativist framework the social contract framework. The comparativist framework is presented using the realization comparison approach. The realization approach prioritizes the social understanding of advancing justice and removing injustice in real societies with their existing institutions. The social contract framework is presented using the transcendental institutionalism approach which was led by the works of Thomas Hobbes. The transcendental institutionalism approach concentrates on perfect justice and the institutions that would be recognized in such a perfectly just societ y. There are two distinct problems indentified here which Sen engages. First it concentrates its attention on what it identifies as perfect justice, rather than on relative comparisons of justice injustice (Sen 6). Sen goes on to explain that this approach tries to only identify social characteristics that cannot be transcended in terms of justice, and its focus is thus not on comparing feasible societies, all of which may fall short of the ideals of perfection. Also it is intended to identify the nature of the just, rather than finding an alternative being less unjust than another. The second major issue with this approach is described by Sen Saying that in searching for perfection, transcendental institutionalism concentrates primarily on getting the institutions right, and it is not directly focused on the actual societies that would ultimately emerge. We need to focus on how change within the actual society is going to be completed, not by getting institutions perfect to the point that they are just institutions. This would do nothing for emerging societies we need to look at society as whole in order to achieve perfect justice by not having only perfectly just institutions. People are sti ll going to act how they choose as well as behave how they choose, so we must focus on society as whole. The nature of the society that would result from any given set of institutions must, of course, depend also on non-institutional features, such as actual behaviors of people and their social interactions (Sen 6). I do agree with Sen in this theory of justice, it should first and foremost, serve as a basis for practical reasoning. Chapter one is to defend a notion of objectivity in our average thoughts of justice.   Sen argues for the idea that we should understand reason as the final judge of our ethical beliefs. One must be able to justify and understand his reasoning by critically evaluating reasoning for ethical beliefs. The necessity of relying heavily on reason is important as Sen describes in his work. Sen says, the case for reasoned scrutiny lies not in any sure-fire way of getting things exactly right (no such way may exist), but on being objective as we reasonably can (Sen 40). Sen believes that one must be able to rely on reason in order to fully justify and decide on our ethical beliefs. I must agree with Sen on this point, when he argues that this approach is not going to be one that will allow and individual to get things exactly right, but allow us to be as objective as we possibly can. By scrutinizing your own reasoning, it is highly probable that you will arrive at the best possible ethical decision. We should not get caught up in being overconfident in the decisions of our own reasoning, as this could add flaws to our decisions. The remedy for bad reasoning lies in better reasoning, and it is indeed the job of reasoned scrutiny to move from the former to the latter (Sen 49). This quote explains it all, it is imperative that one must critically scrutinize his/her own reasoning for a decision, and that without this scrutiny theres great chance for bad reasoning. To avoid this, one must critically scrutinize his/her reasoning of choice or decision. Moving to another argument from Sen, I share the following quote. Justice is rooted in fairness and fairness can be broadly be seen as a demand for impartiality (Sen 54). In order for one to be completely just, the decision must be rational and fair, if a decision is not looked upon as being fair for all parties, you arrive at issues of impartiality. Sens gives his example of three children and a flute, all children having a rational reason as to why they deserve the flute. But if there is not a common vested interest on one solid set of principals between all parties, we run into an issue of what the true just decision is. Institutionally, we cannot address such issues as these. Individuals still have their own morals and values and going to make their own decisions regardless of what is taught. One of the most difficult things is to change an individuals moral values and beliefs, institutionally this cannot be done. Values as these are usually learned at the home-base from parents and guardians and are instilled in us from a very young age. It i s imperative that we do not look at what truly is a just society in order to achieve a just society. As actions such as these will get our society nowhere Sen looks at the social choice theory as an approach to justice as well. Social choice theory is concerned with the relationships between people, their preferences social choice. For example a group of individuals such as a committee making a decision in a voting process, individuals in the group may have different preferences over options that are available to them. This approach deals with the principles of aggregations of preference. Aggregation of social choice may be impossible if the process of choice is to satisfy a set of reasonable conditions. With such reasonable conditions, this could alter the general consensus of a social choice being made by such a committee or group. Even some very mild conditions of reasonable sensitivity of social decision to what the members of society want cannot be simultaneously satisfied by any social choice procedure that can be described as rational and democratic (Sen 93). We can however, become more informally sensitive, if we choose to jus t try and do better rather than to meet the criteria of being fully rational or just. One may use social choice theory as a framework for reasoning, rather than to try and use it completely to achieve justice. Position of observation and knowledge is another important approach Sen discusses in his work. What we observe depends on our position by means of the things that we observe. What individuals decide to believe is based on what we view. How one decides to act relates to his/her beliefs on a particular subject. Observations, beliefs, and actions are vital to understanding and arriving at sensible reasoning. To Sen, Objectivity is a position-dependent phenomenon (Sen 157). This issue [positionality] is quite important for the formulation of a theory of justice and, more specifically, for exploring a theory that gives a special role to public reasoning in the understanding of the demands of justice (Sen 167). It is important here to understand that there is no single way to master a way of making sense of the world or our experience in it. No decision made could ever be rationalized in every single persons mind, something such as this is physically not possible. There are just too many d ifferent people in our society today for that to be able to happen. There will always be a flaw in certain reasoning in some persons view. There is just no way, that every single person in the world would be satisfied with a decision, because we all observe, understand, and put reason into different perspectives. Some placing more weight on rational choice, critical scrutiny, positional objectivity, reasonable behaviors sustainable reason when it comes to making a decision. There are just too many approaches for everyone to be able to agree. So we must take into account all perspectives of others when it comes to justice and just decision making, as Sen states, we must be sensitive to others (206). Respect of others views is exceedingly important here. To move forward, the capabilities approach is also a major theme within the work. The capabilities approach focuses on human lives, and not just on the resources people have, in the form of owning or having use of objects of convenience that a person may possess (Sen 253). The approach emphasizes purposeful capabilities substantive freedoms, such as the ability to engage in economic transactions, or participate in political activities. Poverty is understood as capability deficiency in Sens view. The emphasis is not only on how human beings actually operate but also on their having the capability to do so, which is a practical choice, to operate in important ways if thats what they choose to do. Someone could be stripped of such capabilities in many ways. Ignorance, government oppression, lack of financial resources, and false comprehension, are ways in which one may be stripped of such capabilities. Possession of capabilities strongly implies a responsibility for making use of the m to help others when possible, especially when it comes to the less fortunate. If someone has the power to make a difference that he or she can see will reduce injustice in the world, then there is a strong and reasoned argument for doing just that (Sen 271). If you can see that your capabilities go beyond that of the less fortunate by any means, and that they can be used in any positive manner weather be financial or emotional, I believe that there is no doubt that one should be obligated to reduce injustice in some way shape or form if at all possible. Again this only being an approach, this is not the end all-be all in deciding justice, but undoubtedly can make a difference, and I would have to agree. In basic terms, if you are capable, than you should do something to reduce injustice. I dont feel that you are obligated to do so, but any reduce in injustice, is a step in the right direction. Sen goes on to support the idea that democracy is a universal value, he differentiates between the institutional structure of the contemporary practice of democracy, which is largely the product of European and American experience over the last few centuries (Sen 322-323). In my opinion, one should not assume that because a particular type of institutional structure is up and running, such as elections, voting being counted properly, and etc, that a satisfactory level of democracy has been achieved. Sen believes that having too much institutional focus on democracy has caused particular trouble at the global level. Sen believes that, an uncont rolled media is important to the operation of democratic societies. Sen explains in the text that this contributes to human security by giving a voice to the defenseless and deprived by subjecting the government to criticism from such individuals. I believe this power is key I giving people courage, power, and the ability to express feelings towards actions that are being taken. We sort of put power in the hands of individuals who are not as capable as other, which I do agree with also, because this is a simple way in which we can empower individuals to voice opinions in a manner which may not fall on death ears as usual. We can place emphasis on individuals human rights here, which an important factor concerning human rights is to protect individuals freedoms, thus freedom of speech freedom of press being highly important. Sen says that human rights are moral rights, strong ethical pronouncements as to what should be done (357). According to Sen, reasoning concerning justice should not be restricted to one state or population, but rather be global. If the importance of public reasoning has been one of the major concerns of this book, so has been the need to accept the plurality of reasons that may be sensibly accommodated in an exercise of evaluation (Sen 394). We must look at every possible angle that the book discusses in order to find an answer to the idea of what justice truly is. If you cannot effectively rationalize all aspects of the idea of what justice is, it will be difficult for you to be able to ever understand what justice is. As Sen states the reasons may sometimes compete with each ot her in persuading us in one direction or another in a particular assessment, and when they yield conflicting judgments, there is an important challenge in determining what credible conclusions can be derived, after considering all argument (Sen 394). Which I most certainly agree with, it would in fact be a difficult task to determine a credible solution, but it is imperative that you must consider all of the arguments at hand.

Tuesday, November 12, 2019

biology - how light intensity affects the rate of photosynthesis Essay

Biology Coursework  ¡V Does The Light Intensity Affect the Rate of Photosynthesis The Investigation In this experiment I will investigate the affect in which the light intensity will have on a plants photosynthesis process. This will be done by measuring the bubbles of oxygen and having a bulb for the light intensity variable. Variables The input variable which will be used in this investigation will be the light intensity (this will be a 100Watt bulb being moved closer and further away from the plant). The outcome variable which will change as a result of this experiment will be the amount of oxygen made in the experiment due to the amount of light intensity increases (causing the plant to photosynthesise more). Prediction I predict that as the input variable, the light intensity increases (the light moved towards the plant) the outcome variable, the amount of oxygen, produced from photosynthesis will be larger. Plants can absorb and use light energy because they have a green pigment, chlorophyll, contained in the chloroplasts in some of their cells. Chlorophyll allows the energy in sunlight to drive chemical reactions. Chloroplasts act as a energy transducers, converting light energy into chemical energy. So as the plant has more light the chlorophyll inside the chloroplasts can react faster absorbing in more light for food and energy. The equation for photosynthesis can help to predict the outcome of the investigation. Light Energy Carbon Dioxide + Water --------------„ ³ Glucose + Oxygen Chlorophyll This shows that there could be three variables in this experiment, carbon dioxide, water and light energy. So in our case the variable light energy (light intensity) will be used. The equation also shows that if there is more light energy then more glucose and oxygen will be produced. I also predict that as the light is moved closer to the plant there will be more bubbles (oxygen) produced due to the increase of photosynthesis speed explained above. So in conclusion I predict that the more light intensity there is on the plant the faster the rate of photosynthesis there will be. Fair Testing The fair testing will be carefully checked so the results do not come out to be void. The light intensity will be changed for it is the only variable used in the experiment. Though the temperature, watt of the bulb, amount of water, size of the plant and posit... ... in the chloroplasts in some of their cells. Chlorophyll allows the energy in sunlight to drive chemical reactions. Chloroplasts act as energy transducers, converting light energy into chemical energy. So as the plant has more light the chlorophyll inside the chloroplasts can react faster absorbing in more light for food and energy. ¡Ã‚ ¨ So this shows my prediction was correct for in my experiment and shown in my result table and graph the more light intensity there is on a plant the higher the rate of my photosynthesis will be. My prediction is very close to what I said the results will be so my prediction was correct and has been proven to be correct in my result table, graph and now explained again in my conclusion. In conclusion the experiment was carried out and had great success proving my prediction to be correct and enabling solid and valid results which were able to be put in a graph. I believe my prediction could have been more accurate or more backed up if I had made a quantitative prediction. Though what I believed would happen did happen during the experiment which helped to understand the graph and the results which led me to be able to write a thorough report on them.

Sunday, November 10, 2019

Obtaining a Sustainable Society

There is a time where people wonder what the world is going to come to. Is there going to be a time where we run out of resources, or will we run out of room and become over populated? It is natural to wonder these types of questions. So we as humans need to come up with a solution on how we can maintain what we have now before it is gone and we have no future to look forward to. By doing this we can ensure that our children and our children’s children. In order to obtain a population that can be sustained, whether you live in an over populated area or you live in low population where no one wants to have children. There needs to be some kind of order established to control population anywhere. A country such as Italy has low birth rates; in order to bring them back up incentives need to be put in place to insure that people will want to have children. Another country with a problem with low birth rates is Germany. Us as a world need to find some kind of happy medium, where the policies are not to strict for people with lots of children and not as lenient and glorious to those who only have one. There are many ways Italy and Germany can bring up their population, offer more incentives to married couples that want to have more children. You might want to offer cheaper health care. Cheaper or no cost health care would be ideal for just about anyone. It think this could be the best and the worst thing to do. There would have to be strict rules and regulations upon receiving this type of health care. Free or little no cost health care, would need to be monitored for fraud and so some people could not purposely repopulate without concern for over population. Some people may even have children just knowing of all the benefits they will receive. I think that is just wrong. Another way to be able to raise birth rates would be to abolish abortions, nless it was going to be a medically necessary. I know a few people that would use abortion just as birth control and that is wrong. Not only are you killing God’s master piece, but you are disgusting. In my honest opinion, I think that abortion needs to be looked at more carefully in our own country. I think that there should be a medical reason to why someone may or may not need an abortion. There are struggling couples and countries that want to have children, and then you have the people who use it just because they are not ready or may be too young. Another thing to avoid low birth rates in Italy and Germany would be to make sure married couples make time to procreate. I know that sounds vial and a little bit forward but, if couples can’t make time to take care of their personal lives then how can you make a population grow. Sure there is the use of sperm banks and the use of fertility drugs but, nothing compares to good old fashion procreation. Not having time to reproduce can be affected by a decreasing in the economy and in the loss of jobs. I am not sure how the job market is over in Germany or Italy but, here it’s a little on the slow side. In conclusion, there are so many different reasons why a country will have low birth rates. Any one of these reasons can make any city or country crumble. I think that every man and woman should do their part to repopulate. I also think that certain people don’t need to have any more children. Like for instance, a person who has three to four children should not be able to receive assistance for all those children. In a highly populated area, a person should only receive benefits for a certain number of children. For a country with low birth rates, certain incentives should apply to a couple that wants to have more children.

Friday, November 8, 2019

Why Duke Essay 4 Tips for a Great Essay

Why Duke Essay 4 Tips for a Great Essay SAT / ACT Prep Online Guides and Tips Are you hoping to become a Blue Devil? The Why Duke essay is a small but important part of your Duke application. This is the place where you explain exactly why you love Duke so much.However, there are thousands of students who want to attend Duke, and only a small percentage of them get in. What can you do to make sure your Why Duke essay sets you apart and helps you get accepted? Keep reading to learn what the Why Duke essay prompts are, exactly what Duke is looking for when they read them, and what you should write about to and convince Duke you’d be an asset to their school. We also include a Why Duke essay example so you can see what an actual essay response looks like. The Why Duke Essay Prompts The Why Duke essay prompt is one of several essay prompts you’ll need to answer in your Duke application. You can learn more about the other Duke essays in our in-depth guide.There are actually two Why Duke essay prompts, and you’ll answer one of them. The prompt you answer is based on which college you apply to within Duke, either the Trinity College of Arts Sciences or the Pratt School of Engineering. Here’s the Why Duke essay prompt for Arts Science applicants: If you are applying to the Trinity College of Arts Sciences as either a first-year or transfer applicant, please discuss why you consider Duke a good match for you. Is there something particular about Duke that attracts you? (150 words maximum) Here’s the Why Duke essay prompt for Engineering applicants: If you are applying to the Pratt School of Engineering as either a first-year or transfer applicant, please discuss why you want to study engineering and why you would like to study at Duke. (150 words maximum) As you can see, the two prompts are very similar to each other. Both want to know why you want to study at Duke, although the engineering prompt does also explicitly ask you to discuss why you want to study engineering. Both prompts have the same word count limit of 150 words. What Is the Purpose of the Why Duke Essay? Why does Duke require applicants to answer this essay? What are they really looking for in your response to â€Å"why Duke†? Let’s analyze these prompts.No matter which schools you’re applying to, the â€Å"why this school† prompt is probably the most common prompt you’ll on college applications. Why? Because colleges want to see that you really want to attend their school. Students who love the school they attend and feel that it’s a good fit are more likely to accept an offer of admission, be interested in their studies, take advantage of what the school offers, and give back after they graduate. Basically, Duke and other schools which include this prompt are looking for students who will take advantage of all the unique opportunities they offer so they have the biggest impact at the school and when they’re alumni. If you show that you really love Duke and are ready to make the most of your time there, it makes admissions officers feel more confident you’re going to have a significant and positive impact on their school. If you can’t give any compelling reasons for choosing Duke or you don’t seem to have done much research on the school, that makes Duke worry that you don’t really want to attend the school and will only do the bare minimum in college, without having much of an impact during your time at Duke or afterwards.Additionally, Duke asks you to write this essay to make sure you and their school are a good fit for each other. If you use this essay to talk about majors, classes, internships, study abroad options, etc. that Duke doesn’t offer, the admissions team may be hesitant to offer you a place at Duke since it may not be the best place for you to reach your goals. Basically. the purpose of this essay is two part: Duke wants to make sure you know and value what they offer, and they also want to see how you’re going to make use of these opportunities to reach your goals for the future. What Should You Write About in Your Why Duke Essay? Because Duke has so many opportunities to offer students, there are many ways to approach this essay topic. Here's a list of potential ideas: Majors, minors, certificates, and/or classes Duke offers that you’re especially interested in. This also includes Program II, where you can design your own individual degree program. The Focus Program, which lets first-year students take classes on unique topics. Duke professors whose work you admire and with whom you’d like to study or conduct research. Duke’s Service Learning or DukeEngage programs which give students the opportunity to provide services to communities in need. Clubs or sports teams that you’d be interesting in joining. The Duke Startup Challenge which helps students who want to be entrepreneurs. Research opportunities you’d like to have (the more specific you can be, the better). Internship opportunities Duke offers. Duke students or alumni you’ve met who you admire. Financial aid opportunities Duke offers that make it possible for you to attend. In your response, you should choose about one or two reasons why you think Duke is the best school for you. For each reason, you should describe what Duke offers and connect it back to your interest and skills to show how you’re a good match for the school. For example, you could write that you’ve always been interested in global health, and you have an idea for an invention/idea that could improve global health in developing countries. You want to attend Duke to take advantage of the Duke Startup Challenge to get your product out there, then participate in DukeEngage or a similar program Duke offers to try the product out in the field. Or, you may be a mechanical engineering student who wants to work with a specific professor at Pratt and take advantage of the research opportunities Duke offers to study thermal and fluids systems. Remember to be as specific as possible to show Duke that you’ve done your research, and show both what you care about/want to do with the rest of your life and how Duke can help you get there. A note about basketball: Duke’s basketball team has an extremely dedicated fan base, and many students choose to go to Duke at least partly because they love the basketball team. However, we strongly discourage you from using this essay to discuss your love of Duke basketball. There are several reasons for this. First, many, many applicants mention the basketball team as a reason they want to attend Duke, so you won’t make your essay unique or memorable if you give the same reason most other people do. Second, Duke is foremost an academic institution, and it wants students who are dedicated to their studies. Duke classes require a lot of work, and if you give the impression that all you’ll be doing at Duke is waiting hours in line so you can be the first one in Cameron Stadium for each game, they may wonder if you’ll succeed at the school. So write about something other than the basketball team, and then once you get in, feel free to paint yourself blue an d join the other Cameron Crazies. Tips for Writing a Great Why Duke Essay No matter how you decide to answer the â€Å"Why Duke† prompt, here are four tips you should keep in mind to make sure you stand out from the crowd and show Duke that you’re a student they want to have at their school. #1: Do Your Research Before you start writing, you should know a lot about the opportunities Duke offers and why you want to go there. Here are some places to start your research: Duke website Duke majors, minors, and certificates Course catalog The Duke Chronicle (school newspaper) Duke internship opportunities Duke research opportunities Campus visit Meeting with an alum or current student Meeting with a professor #2: Be Specific From your research, you now have multiple reasons as to why Duke is a great school for you. Choose one or two of them to write about in your essay. The more specific you can be when answering the â€Å"Why Duke† prompt, the better. Don’t just say that Duke has great classes, smart professors, and an interesting student body. Most schools have that, and the people reading your essay will wonder if you’re using an identical essay for every school you’re applying to. Instead, try to mention opportunities only Duke can provide, such as specific professors, course names, extracurriculars, or research opportunities.The things you discuss should be things your other top schools don’t offer, things that really make Duke stand out. #3: Show Your Passion Duke students are a passionate bunch, and Duke wants students who care a lot about what their studies and their school. A generic statement like, â€Å"I am impressed by Duke’s strong engineering programs† doesn’t tell the school anything about you or help you stand out from other applicants. Why does the engineering program make you so excited? How do you want to use your engineering skills in the future? Write about those things instead.Showing a passion that’s unique will help differentiate you from other applicants and show Duke that you’ll take your studies seriously. #4: Make Every Word Count The 150 word limit on this essay means that it’s going to be very short, so you want to get the most out of those words. Start with an outline of your main points: why you want to go to Duke and how you’ll make the most of those opportunities at the school and after graduation, then expand from there until you hit 150 words. This isn’t the essay to tell an in-depth story about your childhood or go into flowery descriptions. Instead,make your main points strong and don’t worry about adding too many embellishments to the essay. Why Duke Essay Example Sometimes the best way to understand what a great Duke essay looks like is to look at an example. Below is a Why Duke essay example (for the Trinity school) followed by an explanation of what makes it stand out. I love many things, but learning and sports top the list. The moment I stepped onto Duke’s campus, I leaned over to my mother, gasping, and said, â€Å"Whoa,† even before beginning my tour. I was stunned to immediately see signs of my loves everywhere. My dreams of tenting in K-Ville for the annual Duke-UNC game almost made my mouth water. As for learning, the cross-disciplinary study options that Duke offers ignite my passions. I have always loved business, and as I have aged, I discovered a deep interest in education. At Duke, I saw the opportunity to combine these two interests in many ways. I would love to initiate lunches with Professor Elizabeth Garcia, whose work focuses on educational motivation, and Mark T. Brown, Director of the Management Communications Center. Exploring commonalities in business and educational spheres would be uplifting, and will engage all of my most profound interests. -Calvin Thompson What Makes This Essay Work? This essay is strong in three key ways: Shows Passion:It’s clear that this student loves Duke. From gasping at his first look at campus to his mouth almost watering at the thought of going there, he’s clearly committed to the school. Mentions Specific Details:This is a short essay, but the writer still manages to mention multiple professors, programs, and subjects Duke has that he’s interested in. That shows he did his research and definitely isn’t using the same generic essay for each school he applies to. Shows a Plan for the Future:His plans for the future (education + business) aren’t super specific, but that’s fine since most students start college don’t know exactly what they want to do in the future, and Duke doesn’t expect you to have everything figured out already. However, he has a plan to get started and see where those interests take him, which shows motivation and initiative. Summary: Writing a Great Why Duke Essay The Why Duke essay is a key part of your Duke application since it lets the school know why you want to go to Duke, what you want to get out of your time there, and how Duke will prepare you for the future. For this essay, there are two very similar prompts, and the one you answer is based on whether you’re applying to Trinity or Pratt. In 150 words or less, you need to explain why Duke is the school you want to attend. There are many ways to answer the prompt, but you should always make sure to do your research on the school, use specific examples, show your passion for the school, and make every word count. What's Next? Want to know how to answer the other Duke essay prompts?Check out our guide on the Duke essays for everything you need to know! Is Duke an Ivy League School?Learn more about the Ivy League and whether Duke is part of it by reading our guide to Ivy League schools. Want to stand apart from other Duke applicants?Learnhow to score aperfect 1600 on the SAT, so you can increase your shot at getting into the school of your dreams!